make

About make

**Make** (formerly Integromat) is a visual-first workflow automation platform that lets you connect apps and build complex automations using a distinctive node-based canvas interface. Acquired by Celonis in 2020, Make has grown into a powerful alternative to Zapier, offering 3,000+ app integrations and sophisticated features like routers, iterators, and error handlers that enable truly complex multi-branch workflows. The platform emphasizes visual clarity—you can see exactly how your data flows between modules in real-time, making it popular with both technical and non-technical users who need to build and debug sophisticated automations. Trusted by companies like BNY, Bolt, BambooHR, and [Tally.so](http://Tally.so), Make positions itself as the platform where you can "create anything, orchestrate everything." **Category:** Workflow Automation / Integration Platform / Visual Automation Builder / AI Agents **Webstudio Integration:** Make connects to Webstudio projects through **webhooks**—the primary bridge between your site and automation workflows. Create a "Webhooks" module in Make to receive POST requests from Webstudio forms, then build scenarios that process the data through any combination of 3,000+ apps. Make's visual canvas excels at complex form handling: use routers to send leads to different CRMs based on form responses, iterators to process multiple items, and error handlers to ensure nothing gets lost. For fetching dynamic content, Make scenarios can aggregate data from multiple sources and expose it via "Webhooks Response" for Webstudio to consume through Resources. Common patterns: form submission → conditional routing to Salesforce/HubSpot/Notion based on lead score; scheduled content aggregation → JSON response for Webstudio; multi-step approval workflows with email notifications at each stage. **Strengths:** Visual canvas interface is genuinely best-in-class—complex multi-branch workflows are easier to understand and debug than in competing tools. Operations-based pricing is more generous than Zapier's task-based model for complex workflows (a 10-step workflow costs 10 operations in Make vs. 10 tasks in Zapier, but Make's operations are significantly cheaper). Routers, iterators, aggregators, and error handlers enable sophisticated logic that competitors lock behind enterprise tiers or don't offer at all. 3,000+ pre-built app integrations including 400+ AI apps (OpenAI, Claude, Perplexity, DeepSeek). New AI features include Make AI Agents for agentic automation and MCP Server support for connecting AI to business actions. Make Grid provides real-time visibility across all your automations. Free plan includes 1,000 operations/month—enough to test serious automations. SOC 2 Type II and GDPR compliant. Excellent for agencies and teams building automations for multiple clients with reusable templates. **Weaknesses:** Operations can be consumed faster than expected—polling triggers and trigger checks count as operations, creating "hidden" usage that surprises new users. Complex scenarios with frequent polling can burn through quotas quickly (checking every 15 minutes = 2,880 operations/month just for trigger checks). Overages automatically purchase 10,000-operation blocks with a 30% markup unless disabled. Learning curve is steeper than Zapier due to the power of the visual builder—the flexibility that makes it powerful also makes it more complex to master. Enterprise features like SSO, audit logs, and certain premium connectors require Enterprise plan with custom (non-transparent) pricing. File size limits on lower tiers (5MB) and data transfer caps (512MB/month on Free). No self-hosting option—entirely cloud-based. **Pricing:** **Free:** 1,000 operations/month, 3 active scenarios, 15-minute minimum interval, access to 2,000+ apps, basic support—no credit card required, no time limit. **Core:** $9/month (annual) or $10.59/month (monthly) for 10,000 operations/month, unlimited active scenarios, 1-minute intervals, Make API access, 100MB data transfer. **Pro:** $16/month (annual) or $18.82/month (monthly) for 10,000 operations/month plus priority execution, full-text execution log search, custom variables, operations usage flexibility. **Teams:** $29/month (annual) or $34.12/month (monthly) for 10,000 operations/month, team roles and permissions, shared connections, scenario templates, multiple team members. **Enterprise:** Custom pricing with unlimited operations (negotiated), SSO/SAML, audit logs, 24/7 priority support, dedicated success manager, compliance support, custom data retention. All plans can purchase additional operations at $10 per 10,000. Annual billing provides 15% discount and yearly operation pools for more flexibility. Operations don't expire (unlike some competitors).