Prepr CMS

About Prepr CMS

Dutch headless CMS built specifically for B2B lead-generation websites. Combines content management with built-in personalization and A/B testing — features typically requiring separate tools. Used by Siemens, ESPN, BNP Paribas, I amsterdam, SPAR, and Esso. G2 Leader in Headless CMS with 96% support score. Visual Editor for marketers, API-first for developers. Strong agency partnerships with iO, Delaware, DEPT®. EU-only data hosting for GDPR compliance. Based in Utrecht, Netherlands. **Webstudio Integration:** GraphQL and REST APIs. Webhooks for build triggers. Visual Editor with component-based pages. Personalization delivered at edge for performance. Integrations with HubSpot, Salesforce, Algolia, Shopify. CRM data signals can drive content personalization. **Open Source:** No — proprietary SaaS. No self-hosting option. **Style:** Marketer-first with strong developer support. Visual editing empowers non-technical users. API-first architecture for developers. Clean documentation praised in reviews. Focus on conversion optimization, not just content publishing. **Strengths:** - Built-in personalization (no extra tools needed) - Built-in A/B testing - Visual Editor for marketers - GraphQL + REST APIs - Edge-ready personalization delivery - AI-assisted content creation - Goals and performance insights - CRM integrations (HubSpot, Salesforce) - EU-only data hosting (GDPR) - 96% G2 support score - Agency partner program - Multi-locale support - Proven results (+15% engagement, +80% CTR reported) **Weaknesses:** - Pricing higher than some alternatives (\~€90/mo basic) - No uptime guarantee on basic plan - Learning curve for advanced personalization - Smaller ecosystem than major players - No self-hosting - Focused on lead-gen (less general-purpose) **Pricing:** - **Community:** Free — limited features, no credit card needed - **Basic:** \~€90/month — core CMS features, A/B testing basics - **Professional/Enterprise:** Custom — personalization, priority support, daily backups, uptime SLA - Flexible add-ons: bandwidth (+500GB/+1TB/+2TB), extra locales, advanced integrations (Algolia/Typesense) - Free trial available